Benefits of Promotional Products for Small Business Advertising!
Jun 17, 2019
CAN YOU THINK OF THE LAST TIME THAT YOU DECIDED TO BUY SOMETHING BECAUSE OF A RADIO OR PRINT-NEWSPAPER ADVERTISEMENT?
Neither can most of your customers! Consider a couple of quick facts about promotional giveaway items (according to SAGE statistics)
1. Consumers hold on to promo products for an average of 6.6 months
Think about that time-frame for a second. You could get over half a year of brand exposure to a person or group with a simple, inexpensive promotional product! Can you remember a basic TV advertisement from 6 months ago? When you hand out promotional products as a small business, you are almost guaranteeing a length of brand exposure that outcompetes many other modalities of advertising, such as TV, radio, print, etc… Even if the person who receives the promotional item from your business is not purchasing your goods or services regularly, they actually can help promote your brand without even knowing it
For example You, as a small business owner, hand out promotional pens to anyone who walks through your door. These people may use the pens in public places, which, in turn, provides you with even more brand awareness when someone else asks about the logo on the pen! With an average of ½ a year of exposure with a single promotional product, you can be confident that you will get a BIG bang-for-your-buck!
2. 89% of consumers can remember the name of an advertiser of a promotional product that was received within in the last 2 years!
I don’t know about you, but sometimes I can’t even remember what I had for lunch yesterday! Considering this, the above fact really holds some power behind it. Your branded giveaways will legitimately leave a lasting impression on whoever receives it for years
3. Promotional products provide mass outreach at a comparatively low cost!
TV advertisements are crazy expensive! Large companies spend hundreds of thousands of dollars on 30-second impressions, which could be forgotten later in the day. So many promotional products can be found for under $1 a piece, and some for even less than a quarter a piece. This means that you can hit a large audience with your brand, for a low price, and as we stated above, your impression can last for years.
4. Promotional giveaways are tactile!
People are more likely to remember things that they can see and touch. If you own a bar, hand out Koozies or bottle openers with your custom logo imprinted onto them. This giveaway can act as a business card that provides your customers with a utility. I have yet to see someone open a bottle or keep a beverage cold with a paper business card!
Another example – if you own a nutrition shop / restaurant / smoothie store, hand out a customizable cup or tumbler so that people will do your advertising for you whenever they enjoy their favorite beverage in their community.